Sometimes just switching gears and going for a walk or doing something completely different is extremely effective in focusing your mind on the task at hand. Just like poring over your new website for hours analysing all the detail to see what you can do to make it bounce more.
Well, there is a name for this and there is a process to measure and record the effectiveness of your website – it’s called split testing, where two alternate options are given in real time to visitors to your site. They either choose A or B and once you have a reliable sample of visitors, you can track and record just where you are doing things right and what can be improved.
Split testing is a measureable way of keeping tabs on your website and proving whether certain approaches to marketing and promotions are effective.
At Newcastle Digital, we like to test your site so it does not become a “Billboard in the Desert” with a single lost traveller stumbling by each week – which is nice and pretty but not much use in raking in extra turnover.
You want visitors, converted into customers so each morning when you check your email you have a few nice paypal payments and some orders to ship.
