Sometimes just switching gears and going for a walk or doing something completely different is extremely effective in focusing your mind on the task at hand. Just like poring over your new website for hours analysing all the detail to see what you can do to make it bounce more.
Well, there is a name for this and there is a process to measure and record the effectiveness of your website – it’s called split testing, where two alternate options are given in real time to visitors to your site. They either choose A or B and once you have a reliable sample of visitors, you can track and record just where you are doing things right and what can be improved.
Split testing is a measureable way of keeping tabs on your website and proving whether certain approaches to marketing and promotions are effective.
At Newcastle Digital, we like to test your site so it does not become a “Billboard in the Desert” with a single lost traveller stumbling by each week – which is nice and pretty but not much use in raking in extra turnover.
You want visitors, converted into customers so each morning when you check your email you have a few nice paypal payments and some orders to ship.
Attract Online Customers?
So how do we attract online customers
to your website when it is brand new
amongst a plethora of established competition?
And how can we give it a nudge along
so that it moves closer to the first page of the search results,
which is where something like 98% of all buying decisions are made?
The first step is to target local search, so you are found within the local area by customers who are likely to use you –
the low hanging fruit.
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| Authentic Web Search Results are gold for your Brand |
http://newcastlewebsitedesign.blogspot.com.au/2013/02/small-business-websites.html
Best Newcastle Website Design 2013
A long time ago, in a galaxy far far away, I did once partake in the pleasure of the company of the esteemed Internet Marketing Guru – and for a moment there, we made the connection (big deal back in those dial up days). Yes indeed, haven’t we all met an Internet Marketing Guru?
So, um yeah, at Newcastle Digital we can spin unique content and have your site zipping with traffic, especially locally and mobile where the biggest growth is forecast. Crucially, Newcastle Digital fills a local niche and local mobile search is the future. People want online support for where they are, right now. No national clunky corporate can offer the specialized individual support we share when you build and manage your search engine optimization program, right here in Newcastle.
The Three Pillars of Wisdom any Internet Guru worth her salt will share with you are Original Unique Content dense with your niche specific keywords. That means copy written original articles specifically about your niche, about your business and about the topics and issues that are current in your business and affect your customers. Newcastle Digital has a University trained copywriter and we understand you would expect punchy, sales converting articles to promote your business.
The second Pillar of Wisdom is onsite optimization – that is a website that has all the SEO features that facilitate ease of indexing and findability. Like seo friendly urls and attention to detail with alt tags and the like. Onsite optimization is ensuring that your website has all the features that will make is easy to be found.
The Third Pillar of Wisdom, and one that is most difficult to define and track, is off page optimization. This is where the search engine measures the number of links pointing to your site and measures the inbound links for quality, authority and relevance. So you want links from respected industry organization ‘s websites and as opposed to links from free for all link farms based in Eastern Europe. Get the picture?
So as an Internet Marketing Guru, sure, we may not be the High Lord Yogi or whatever, but we have learned enough over the years to propel websites under our management into the first page of the results and more importantly, to convert those website visitors into paying, profitable customers.
So, um yeah, at Newcastle Digital we can spin unique content and have your site zipping with traffic, especially locally and mobile where the biggest growth is forecast. Crucially, Newcastle Digital fills a local niche and local mobile search is the future. People want online support for where they are, right now. No national clunky corporate can offer the specialized individual support we share when you build and manage your search engine optimization program, right here in Newcastle.
The Three Pillars of Wisdom any Internet Guru worth her salt will share with you are Original Unique Content dense with your niche specific keywords. That means copy written original articles specifically about your niche, about your business and about the topics and issues that are current in your business and affect your customers. Newcastle Digital has a University trained copywriter and we understand you would expect punchy, sales converting articles to promote your business.
The second Pillar of Wisdom is onsite optimization – that is a website that has all the SEO features that facilitate ease of indexing and findability. Like seo friendly urls and attention to detail with alt tags and the like. Onsite optimization is ensuring that your website has all the features that will make is easy to be found.
The Third Pillar of Wisdom, and one that is most difficult to define and track, is off page optimization. This is where the search engine measures the number of links pointing to your site and measures the inbound links for quality, authority and relevance. So you want links from respected industry organization ‘s websites and as opposed to links from free for all link farms based in Eastern Europe. Get the picture?
So as an Internet Marketing Guru, sure, we may not be the High Lord Yogi or whatever, but we have learned enough over the years to propel websites under our management into the first page of the results and more importantly, to convert those website visitors into paying, profitable customers.
Best of Newcastle Review
Best of Newcastle Review - Organic Digital
Organic Digital is a new venture for a local Newcastle web designer with a focus on simplicity and getting small business online.
Organic Digital is a new venture for a local Newcastle web designer with a focus on simplicity and getting small business online.
Darby Street Chocolate and Coffee
Cold, windy, grey sky. Perfect for curling under a blanket and reading a book. Or getting out your jacket and heading to Darby Street for some fresh ground coffee and awesome chocolate. Gourmet Hampers. Such a great opportunity to sample a range of the Hunter Valley Finest local produce.
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